Why is it important for a distillery server to have knowledge of cocktails?

Having knowledge of cocktails is crucial for a distillery server as it empowers them to provide informed recommendations to customers. Understanding the various cocktails, their ingredients, and preparation methods allows servers to enhance the overall customer experience by suggesting drinks that align with the patrons' tastes and preferences. This knowledge not only helps in tailoring the drinking experience but also builds trust with customers, making them feel valued and understood. When servers can confidently answer questions and guide customers in their selections, it contributes to a more engaging and enjoyable environment within the distillery. This ability to recommend cocktails effectively can also lead to increased sales and customer satisfaction.